How to add competitors

Steps

• Open Competitor Lens.
• Click 'Add competitor' and enter the company name, website, and a short note on how they position.
• Save. The competitor appears in the orbit map and is selectable from AI prompts and risk alerts.

Honest defaults

We never invent logos, share-of-voice numbers, or pricing for competitors. Anything you see comes from records you (or sample data) created.