Product Concepts
DOC · 02·Available
Core objects
Brands, signals (reviews, AI answers, alerts), competitors, and briefs.
Brand
A brand is the unit everything attaches to. A workspace can have multiple brands.
Signal
A signal is any honest data point about how the market perceives the brand: a review, an AI answer snapshot, a customer-language phrase, a risk alert, a competitor move.
Brief
A brief is a curated, executive-ready summary of recent signals. It pulls from real records — never from invented metrics.