What shipped in the last three months.
A running record of improvements across the SignalBranding observatory — grouped by month, linked to the module they touch.
14 updates · trailing 3 months
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This month
3 updates- ImprovedMay 9, 2026
AI Answer Snapshot side-by-side compare
Compare two captures of the same prompt with a word-level diff and a structured list of new, dropped, and changed claims.
- Word-level diff highlights additions, deletions, and rewordings inline.
- Side panel breaks down competitors mentioned, missing claims, and inaccurate claims as separate lists.
- Snapshot picker now sorts by capture date and shows the source model on every row.
Related
AI Visibility - ImprovedMay 5, 2026
Mobile command navigation refinements
The mobile Signal Index drawer is faster, has clearer hierarchy, and remembers the last visited module per session.
- Drawer opens in under 120ms on mid-tier devices and now closes on swipe.
- Active-route indicator uses a scanning underline to match the desktop signal bar.
- Last visited module is restored when reopening the drawer in the same session.
- ImprovedMay 2, 2026
Brand Signal Map layout pass
The dashboard Brand Signal Map now scales cleanly from 360px wide tablets up to 4K displays.
- Cluster labels reflow instead of overlapping on dense weeks.
- Hover and tap targets reach the 44px guideline on touch devices.
- Color tokens align with the rest of the dashboard for consistent contrast.
Related
Dashboard
Last month
4 updates- AddedApr 24, 2026
Review Intelligence import improvements
CSV review imports now auto-detect columns, preview the first three rows, and flag duplicate verbatim text before commit.
- Column auto-detection covers G2, Trustpilot, App Store, Play Store, and generic exports.
- Three-row preview shows how reviews will be parsed before any data is written.
- Duplicate detection compares verbatim text across existing reviews and the import set.
Related
Reviews - ImprovedApr 17, 2026
Competitor Lens comparison overlays
Competitor positioning gaps are now visualised as overlay deltas instead of stacked rows.
- New overlay mode shows where your messaging diverges from each tracked competitor.
- Hovering a delta surfaces the underlying claims and the source they were extracted from.
- Switch between overlay and table view from the toolbar.
Related
Competitors - AddedApr 10, 2026
Risk Radar alert routing
Route Risk Radar alerts by severity to the right inboxes — and silence noise during off-hours.
- Per-severity routing rules: critical, high, watch.
- Quiet hours window per workspace, with override for critical events.
- Triage drawer now records who acknowledged each event and when.
Related
Risk Radar - ImprovedApr 4, 2026
Email preference and consent improvements
The email preference console now shows what each channel sends and how often, with one-click unsubscribe per category.
- Each channel lists frequency, sender identity, and a recent example.
- Marketing consent is captured separately from transactional and brief emails.
- Unsubscribe pages confirm the change and offer a single re-subscribe action.
Related
Email preferences
Two months ago
4 updates- AddedMar 27, 2026
Weekly Brand Brief share links
Each Weekly Brand Brief now has a public share link with a print-friendly view for stakeholders outside the workspace.
- Tokenised share URL at /b/{token} with revoke control in the brief settings.
- Print-friendly layout exports cleanly via Save as PDF in any browser.
- Footnoted sources remain attached to every claim in the shared view.
Related
Briefs - ImprovedMar 19, 2026
Customer Language extraction quality
Phrase frequency extraction is more accurate on long reviews and noisy AI answers.
- New segmentation step splits long passages into clause-level units before counting.
- Stopword filtering tuned to keep brand-relevant adjectives and verbs.
- Trend arrows now compare on a rolling 28-day window for stability.
Related
Customer Language - ImprovedMar 12, 2026
Dashboard speed pass
First meaningful paint on the Brand Dashboard is roughly 40% faster on cold loads.
- Module data fetches run in parallel rather than sequentially.
- Chart rendering deferred until idle so above-the-fold content paints first.
- Skeleton states match the eventual layout to remove perceived jank.
Related
Dashboard - AddedMar 5, 2026
AI Visibility prompt library
Curated starter prompts grouped by industry and intent, ready to add to a tracked set in one click.
- Library covers SaaS, e-commerce, fintech, healthcare, and developer tools.
- Each prompt notes which AI assistants are best suited to it.
- One-click add appends a prompt to your tracked set without leaving the library.
Related
AI Visibility
Three months ago
3 updates- AddedFeb 26, 2026
Brand Snapshot foundation
Brand Snapshot is the canonical brand record every other module hangs off — identity, positioning, tracked prompts, competitors.
- Single screen captures brand identity, positioning, and tracked prompts.
- Snapshots seed AI Visibility, Reviews, Competitors, and Briefs automatically.
- Versioned record so you can compare the brand state across months.
Related
Dashboard - ImprovedFeb 18, 2026
Workspace settings refresh
Workspace settings reorganised into clearer sections for sources, competitors, alerts, and team.
- Each section is independently saveable so partial edits never lose state.
- Inline validation surfaces conflicts before the save attempt.
- Audit trail records who changed what and when.
Related
Settings - AddedFeb 9, 2026
Cookie and consent surface
EU- and UK-friendly cookie consent surface with documented categories and a remember-my-choice control.
- Essential cookies on by default, everything else opt-in.
- Categorised disclosure for analytics, preferences, and marketing.
- Decisions persist per device and are easy to revisit from the footer.
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Cookies
SU · 99 — What's next
The roadmap shows what we're building next across each module of the observatory.